Analysed 20+ hours of match footage to identify performance trends, translating findings into structured feedback for coaches and participants. Compiled clear, organised reports combining data and video analysis, strengthening reporting and record-keeping skills while building the ability to interpret data and communicate insights effectively in a live sporting environment.

Planned and delivered structured coaching sessions for groups of 15–20 participants, driving engagement, skill development, teamwork, and confidence in young people through inclusive, adaptive session design. Tailored delivery to suit varying abilities, increasing participation in physical activity and fostering a safe, positive environment that promoted long-term health and active lifestyles.

Delivered campus tours and presentations to 200+ prospective students and families, shaping a positive applicant experience and supporting increased engagement with the university. Provided a high standard of customer service, building rapport with visitors and creating a welcoming first impression of the institution.

Managed content strategy and creation for the society, driving a 30%+ increase in event engagement and improved social media reach through targeted, audience-focused content.

Delivered 20+ client projects on time, producing high-quality digital content that boosted client engagement while building strong commercial skills in client communication, negotiation, sales, branding, and marketing strategy.

Produced branded content for 5+ companies, generating 100K+ total views and lifting audience engagement rates by 20%+, while developing expertise in digital marketing, sales communication, audience targeting, and brand-led content strategy.

Selected as one of a global network of student representatives for Adobe, promoting creativity and digital skills through events, content creation, and peer learning initiatives that strengthened student engagement with the Adobe Creative Cloud ecosystem.

Completed Anthropic's AI Fluency for Students and Introduction to Claude Cowork courses, covering responsible AI collaboration through the 4D Framework (Delegation, Description, Discernment, Diligence).

Completed a 4-day virtual internship connecting with 30+ leading employers including Google and Lloyds Banking Group, engaging in industry workshops, networking sessions, and a sector skills project designed to mirror graduate-level work, earning a completion certificate.